Labour is winning the social media war: ‘Aggressive, anti-establishment’ Twitter, Facebook and Instagram posts are more ‘liked’ than the slick Conservative iPhone selfies featuring Boris Johnson
- Jeremy Corbyn’s attacks on billionaires are racking up tens of thousands of likes
- Labour have produced the top seven tweets since Parliament voted for election
- Tories’ best tweet ranks a lowly 17th, trailing a string of Labour and SNP posts
Labour is storming ahead of the other parties in the general election’s social media campaign by using ‘short, clear, strident’ messages which hammer the Establishment.
Twitter and Facebook posts of Jeremy Corbyn attacking billionaires and tax-dodgers are attracting thousands more likes than the Conservatives, according to figures compiled by Cardiff University.
A ranking of the parties’ online engagements since Parliament last month voted for the December 12 poll reveals Labour have produced the top seven tweets – with one racking up a colossal 104,000 likes.
Punchy videos have also helped the party open up a gulf of social media support over Boris Johnson’s Conservatives, whose strategy of deploying memes and iPhone selfies of the Prime Minister has failed to rival Labour’s ‘like’ haul.
Their most-liked tweet ranks a lowly 17th, trailing a string of Labour and even SNP posts.
Senior lecturer Matt Walsh, who compiled the figures, told MailOnline: ‘Labour have had the best of the first week.
Jeremy Corbyn on the campaign stump in Swindon this week. As well as traditional doorstep canvassing, his party are investing heavily in social media messaging which is outperforming the Conservatives
Tweets of Jeremy Corbyn attacking billionaires and tax-dodgers are attracting tens of thousands of likes (top two posts pictured)
‘Despite the focus on video, it is short, clear, strident messages that attack the Establishment that are really cutting through.
He also said ‘personality is key’, and Labour’s tactic of pushing campaign slogans through its senior politicians’ accounts was faring better than using anonymous ones, such as a party press office.
Most liked party campaign tweets
1. Jeremy Corbyn attack on tax dodging elites: 104,100
2. Jeremy Corbyn attack on billionaires (repost): 84,900
3. Jeremy Corbyn attack on billionaires: 67,200
4. Jeremy Corbyn attack on Jacob Rees Mogg’s comments on Grenfell: 63,500
5. Jeremy Corbyn’s agreement that an election should take place: 60,100
6. Jeremy Corbyn’s Brexit policy: 51,000
7. Jeremy Corbyn on Labour’s election pledges: 44,000
8. Nicola Sturgeon attack on Matt Hancock’s NHS not for sale speech: 34,000
9. Jeremy Corbyn – Fracking ban is temporary: 33,600
10. Jeremy Corbyn – Time for Change video: 33,200
Source: Cardiff University – figures correct as of 6pm November 6
And he suggested the figures will be grim reading for the Conservatives, whose campaign launched with a shaky start following a slew of blunders.
Jacob Rees-Mogg was forced to apologise for implying Grenfell Tower victims lacked ‘common sense’, and Alun Cairns resigned as Welsh Secretary following allegations he endorsed a candidate who had collapsed a rape trial.
Mr Walsh said: ‘I think the Conservatives will be worried that they are losing the social media war to Labour.
‘But on Facebook they have had the most liked video of the campaign so far – a Question Time clip which they shared.
‘And in the past Tory strategists haven’t really bothered with Twitter as much as Facebook, as it’s seen as a bit of an echo chamber which can affect what broadcasters think, but maybe not what voters are thinking.’
To ramp up the effectiveness of their online output, the Tories recently hired two 20-something social media whizzes from New Zealand.
The pair, who helped Scott Morrison to an unlikely victory in the Australian election with amusing tweets referencing trending topics such as Game of Thrones, have overhauled Conservative Campaign Headquarters (CCHQs) digital operation.
Deliberately goofy social media posts – such as one written in Comic Sans font – are believed to be a ploy to attract mockery but in turn drive up views.
While their posts are not as ‘liked’ as Labour’s, selfie videos of the prime minister are accumulating millions of views
On Facebook, Labour have produced four of the top five posts, with Boris Johnson’s picture of him watching the Rugby World Cup final being the only Conservative feature in fourth place.
On Instagram, the Tories run Labour a tighter race by clinching two of the top five spots – but Mr Corbyn’s ‘we’re ready for it’ campaign launch video gained more interactions than the Tories’ top two posts combined.
However, while their posts are not as ‘liked’ as Labour’s, selfie videos of the prime minister are accumulating millions of views.
Investment in social media spending is expected to soar in this election, with traditional platforms such as billboards predicted to dwindle.
Yesterday, Tory Chairman James Cleverly defended a video tweeted by the Conservatives accused of being doctored.
It showed Labour frontbencher Sir Keir Starmer supposedly struggling to answer a question about the party’s Brexit stance.
Deliberately goofy Conservatives social media posts – such as one written in Comic Sans font – are believed to be a ploy to attract mockery but in turn drive up views
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