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Heavyweight champ Andy Ruiz ‘talks with Snickers on endorsement deal’

One sweet deal! New heavyweight champion Andy Ruiz inches closer to becoming the face of Snickers after professing his love of the snack following his historic upset of Anthony Joshua

  • Newly-crowned heavyweight champ Andy Ruiz Jr. may be nearing the Snickers endorsement deal he’s been angling for since upsetting Anthony Joshua
  • The married father of four is in talks with Snickers’ parent company, Mars, but his manager cautioned that negotiations are just ‘semi-formal discussions’ for now
  • Ruiz, 29, beat Joshua by technical knockout despite being a 25-1 underdog 
  • The 268-pound California native has been outspoken about his love of Snickers and even eats one before his fights, although he didn’t have one on Saturday 
  • Even if he doesn’t get an endorsement deal, Ruiz doesn’t expect to be paying for Snickers in the near future. The brand announced he’ll get a package soon

Newly-crowned heavyweight champion Andy Ruiz Jr. may be nearing the Snickers endorsement deal he’s been angling for since upsetting undefeated Englishman Anthony Joshua in New York on Saturday.

The 29-year-old married father of four is in talks with Snickers’ parent company, Mars, but his manager David A. Garcia cautioned that negotiations are just ‘semi-formal discussions’ at this point.

‘It would mean an unlimited source of Snickers,’ Garcia told the New York Post.

That’s one way to Ruiz’s heart.

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Newly-crowned heavyweight champion Andy Ruiz Jr. may be nearing the Snickers endorsement deal he’s been angling for since upsetting undefeated Englishman Anthony Joshua in New York on Saturday

After earning the nickname ‘Destroyer’ for his habit of breaking things in his youth, Ruiz’s father began rewarding his son for good behavior by giving him a Snickers. ‘My dad always gave me one of these when I was a little kid so maybe that’s why I’m a little chubby, too,’ Ruiz previously told Fox Sports. Now Ruiz’s Twitter handle is ‘@Andy_Destroyer1’

The 268-pound California native has been outspoken about his love of Snickers and even eats one before his fights.

But until his April 20 matchup with Alexander Dimitrenko, it hadn’t occurred to Ruiz’s team to try to capitalize on his affinity for the product.

‘After sitting there talking about [his journey], he was like go grab my Snickers and put it in ice because that’s usually how he eats his Snickers,’ Ruiz’s cousin and social media manager Fredy Mendez told The Post.

‘He likes it to be kind of cold. So then all of a sudden the idea popped in my head and I looked at Andy and I said, “We’re gonna get you a f***ing Snickers deal.” He said, “How we gonna do that?” I took a picture of him holding a Snickers right before the fight. I threw it up on [his] Instagram [story] and put hashtag: “the secret ingredient.”‘

After earning a fifth-round stoppage over Dimitrenko, Ruiz was asked about the Snickers photo, and that got the promotional ball rolling.

‘I told Andy, “We got to tell this story,” Mendez said. ‘This is important. That’s really how it happened. We just ran with it and we just kept promoting the hell out of it.’

Ruiz did not actually eat a Snickers before beating Joshua because New York State Athletic Commission rules prohibit the consumption of unregulated substances in the locker room before fights.

Still 25-1 underdog made sure to get pictured near a Snickers before pulling off the historic upset.

Andy Ruiz did not actually eat a Snickers before beating Joshua because New York State Athletic Commission rules prohibit the consumption of unregulated substances in the locker room before fights. Still 25-1 underdog made sure to get pictured near a Snickers before pulling off the historic upset

‘It’s not a routine [before fights], but since he’s used to them and he’s always hungry anyway and he needs shot of energy, he’ll eat it,’ Garcia said.

Even if he doesn’t get an endorsement deal, Ruiz doesn’t expect to be paying for Snickers in the near future.   

‘Congrats again on the upset @Andy_destroyer1! Victory is sweet, but so is the package we are sending you,’ read a message from the brand’s Twitter account.

Ruiz replied promptly, saying: ‘Send me a dm please. Let’s go snickers!!’. 

Ruiz’s affinity for Snickers actually has some practical purposes.

His father Andres, who introduced Ruiz to boxing, felt that Andy Jr. was too hyper before his amateur fights, and was worried he would waste his energy. The solution was a quick injection of nougat, caramel and peanuts covered in milk chocolate.

After earning the nickname ‘Destroyer’ for his habit of breaking things in his youth, Ruiz’s father began rewarding his son for good behavior by giving him a Snickers

‘The dad decided giving him Snickers would be beneficial right before he entered the ring to pump him up so to speak,’ Garcia said.

Snickers also has another purpose in the Ruiz household.

After earning the nickname ‘Destroyer’ for his habit of breaking things in his youth, Ruiz’s father began rewarding his son for good behavior by giving him a Snickers.

‘My dad always gave me one of these when I was a little kid so maybe that’s why I’m a little chubby, too,’ Ruiz previously told Fox Sports.

The reigning WBA, WBO, and IBF heavyweight champion is expected to have a rematch with Joshua later this year. With another victory, he could put himself in position to unify the heavyweight titles with a bout against WBC champion Deontay Wilder. 

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