TV & Movies

I've gone from working in a chicken factory to making a million thanks to bringing the glitz to Strictly

AN entrepreneur has gone from working in a chicken factory to making her first £1million — thanks to the glitz of Strictly.

Datsa Gaile, 47, struck gold when the BBC approached her company to provide the sequin walls used as backdrops in promotional shots for the show’s stars, including AJ Odudu.


Before that, the mum of two, who first came to the UK from Latvia in 2004, had feared her firm would go under thanks to Covid.

She said: “We’ve got through Covid and now we’ve waltzed into Strictly.

We’re on track to make £1million net profit next year. It makes me very proud after I came to this country with nothing.”

When Datsa first arrived in the UK, she found work in a chicken factory. But she later discovered a love of crafts and in 2017 she set up SolaAir Sequin Walls.

They import and distribute the glitzy panels used as backdrops on TV shows.

But Datsa said the new series of Strictly saved the firm, based in Mansfield, Notts, from becoming a victim of the pandemic.

She said: “When Covid started I really thought that would be the end for the company just as it was starting to take off.

“Then, Strictly got in touch and asked if I could make them a glitter board.

“We worked with the show and my company is going from strength to strength.

“It is amazing to see the show’s stars with the backdrop of my sequin walls and to think how far I’ve come.”





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