TV & Movies

Fired Apprentice star brands Lottie racism storm ‘sad’ and slams fake Ryan-Mark

Fired Apprentice star Jemelin Artigas has hit out at her "fake" co-stars for changing their behaviour in front of the camera – while branding the Lottie Lion racism storm "sad".

The network marketing consultant, 34, also said that while she thought her firing was "unfair", she was glad she didn't go into business with Lord Sugar because she has "high morals".

Argentinian Jemelin became the latest casualty in the boardroom after her ad to promote Finland's LGBT scene failed to fly with Lord Sugar.

Speaking to Mirror Online, she said that she was "gutted, in a way".

"I felt like I could have stayed but I felt also I couldn't see myself as Lord Sugar's business partner," she said. "I don't come from a corporate world, I'm a designer. I've got high morals."


Explaining further, Jemelin said: "I just felt like – I run my own marketing business where… it's very empowering. I respect that Lord Sugar is a well-known business personality and that he's done well for himself.

"But I think because we have different objectives and it wouldn't have gone together [well] for sure. I believe in having that positive environment and I just didn't feel that way anymore.

"So in a way I was like, 'OK this isn't for me'."

However Jemelin insisted that she didn't deserve to go and branded her firing "unfair".

"I gave everything I could have given, I've been PM, I created a whole ad," she said. "I just felt he failed seeing me in a business light. I was always trying and i was always working hard and this is who I am, I'm very resilient.


"I felt like these big personalities were taking over and they weren't really doing much. I think it was unfair, it was definitely an unfair firing."

Asked whether stars on the show changed in front of the cameras, she replied: "Absoluteley. This is something that I found hard to deal with….

"I've got 15 years more experience than this person [Ryan-Mark] and he was trying to talk down to me in front of the cameras because he wanted to have the limelight."

Co-star Lottie Lion hit the headlines at the beginning of the series as it emerged she had allegedly made racist remarks towards fellow contestant Lubna Farhan in a WhatsApp group.


It was claimed that Lottie told Lubna to "shut up Gandi" and threatened to "f*** her up".

BBC bosses issued a statement last month, however some contestants felt as though she had been let off the hook.

Jemelin also hit out at Lottie on Twitter over the racist comments and accusing her of lying.

Revealing that she was no longer in the WhatsApp group, Jemelin said about the situation: "I just find it really sad. Because you've got 16 contestants, they have given their lives away, giving their jobs, family up… yet we are focusing on the completely wrong thing and I just feel saddened on it.

"We shouldn't just make it about one person. It's not fair on the other contestants.

"She did what she wanted to do and it makes me really angry because we have other amazing contestants with an amazing backgrounds."

Jemelin added: "It's taken the shine away a bit."

The marketing consultant also admitted that she found it "embarrassing" watching herself on TV every week.

"I just tried to make the most of every moment when I was in there," she said. "I was myself in there, 100%, and I think people can see that."

*The Apprentice returns next Wednesday at 9pm on BBC One

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