CHANNEL 4's boss has taken a swipe at ITV for rebooting their old show, Big Brother, comparing it to "reheating an old dish in a microwave."
Director of Programmes, Ian Katz, said he didn't regret not bringing back the reality TV show on C4, which was the channel that launched it in 2000 and made it into a huge hit.
Speaking at the Edinburgh TV Festival he took the opportunity to make a dig at his rivals who plan to revive the programme next year on their new service ITVX.
Ian said: "It's a wonderful, wonderful show and it did wonderful things for Channel 4 for ten years, it did a great job for Channel 5 for seven years and it only just stopped three or four years ago.
"I'm sure it will bring an audience to ITV.
"But I do think there's something depressing about this microwave moment that we're in with television, with so many old dishes being reheated.
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"If Channel 4 is about anything it has to be about looking for that new dish, looking for that new recipe and that's what we need to keep our focus on."
But his food analogy didn't go down too well when BBC boss Charlotte Moore, hit back at Ian’s “reheating” criticism.
She pointed out that C4’s most watched show was one which used to be on the Beeb, saying: “They bought Bake Off and rebooted that, didn’t they?”
The Sun exclusively revealed in April that Big Brother would be returning to our screens on ITV.
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Yesterday the channel's boss, Kevin Lygo, said he hoped it would bring a similar audience to the one attracted by Love Island.
Ian also said that he didn't think that Channel 4 was airing a long-time rumoured documentary probing alleged mistreatment of contestants on X-Factor, saying that if it was coming to C4 it "hadn't crossed his desk yet."
ITV2 Controller Paul Mortimer said about the show's return earlier this month: “This refreshed, contemporary new series of Big Brother will contain all the familiar format points that kept viewers engaged and entertained the first time round, but with a brand new look and some additional twists that speak to today’s audience.
“We’re beyond excited to bring this iconic series to ITV2 and ITVX where it should especially engage with our younger viewers.”
ITV has yet to say who will host the new version of the show, which has previously been fronted by Davina McCall on C4, then Emma Willis and Rylan Clarke on C5.
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