DAZN target Premier League rights to rival Amazon and increase foothold in UK after launching with big boxing fights

DAZN are ready to target Premier League rights after launching in the UK.

The streaming platform have focused on big boxing fights but are set to rival Amazon in a bid to secure football coverage.

New chairman Kevin Mayer told CNBC: “To have staying power, you need to deliver the sports that matter to consumers no matter where they are. And those are the local sports.

“So in the UK, the English Premier League and maybe some cricket and maybe some rugby.

“In Germany, it’s Bundesliga, which is their equivalent of the EPL. In Japan, it’s baseball.

“So you have to get those local rights in those countries. And that’s how you can make a real service take hold.”

DAZN launched in the UK in December with Canelo Alvarez's fight against Callum Smith showcasing the streaming service.

But the platform, which is owned by billionaire Len Blavatnik, want to expand into Premier League football and are set to provide competition to Amazon.

In 2019 Amazon started broadcasting matches after agreeing a three-year deal.

The £90million package gives them 20 matches a season, spread over two rounds, but Amazon have shown additional matches due to the pandemic stopping fans from attending.


The auction for UK broadcasting rights for the 2022-25 seasons starts later this year and DAZN are expected to bid for coverage.

Mayer said: “Yeah, I think we are positioned to do it. We have the capital to do it, and Len Blavatnik is committed to it. And it’s going to work.

“It’s a flywheel that happens. Once it starts spinning, you can create momentum."

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