A student has made £20,000 from ASMR videos in the last six months.
Lottie Fellows uploads videos of herself tapping, whispering and making relaxing noises to de-stress her viewers.
This is known as Autonomous Sensory Meridian Response – or ASMR for short – and is a huge trend on YouTube.
The 20-year-old, from Hampshire, boasts more than 170,000 subscribers on her LottieLoves ASMR channel.
Her most popular videos usually involve roleplaying – and she’s dressed up as nurse, flight attendant and clothes tailor characters in recent months.
While some assume the clips have a sexual element to them, the ASMR community tends to watch them to help them fall asleep or aid their mental health.
Lottie told Daily Star Online: “In terms of misconceptions about ASMR, I can understand why people might jump to the conclusion that it is sexual, however, those people tend to not experience ASMR themselves so may struggle to understand its purpose.
“Sheffield University recently conducted a study where they recorded the heart rates of people who experienced ASMR, and found that they significantly decreased while watching ASMR videos.
“When being sexually aroused your heart rate often increases, which is why I love using this study to illustrate how ASMR is not sexual in nature.
“The majority of my viewers are also female, which shocks people as they automatically assume that only men are watching for sexual purposes.”
Even though Lottie’s videos aren’t explicit in nature, she does occasionally get the odd creepy comment.
She blocks these viewers and removes their responses to her videos.
The YouTuber added: “Obviously there are people on the internet who choose to sexualise my content, but I ignore those people and work to focus on why I create and love ASMR which is for sleep and relaxation purposes.
“In general, 99% of my feedback from viewers is made up of those who have found my videos to really help their sleep, stress and mental health, which keeps me motivated and confident in what I do – it's the best job in the world.”
Lottie told Truly that many of her fans see her as a friend and someone to brighten their days.
She explained: “When people watch it they want to feel like they’ve got a friend and that they’re not alone.”
Lottie loves helping her followers – and is pleased with how her career in ASMR has improved her life too.
She added: “The best pay-check I’ve had from just advertising a month was about £4,000, which was really nice. Obviously as a student it’s not money that I’m used to…
“In the summer I went to Bali for three weeks.
“We paid for a VIP table at a club and it was never money I’d think of spending on things like that before. I like treating my friends too.
“Then I bought a little Ford Fiesta in March this year and that’s something I wanted to do for ages.”
For more on Lottie follow her on Instagram @lottiefellows.
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