Sainsburys opens doors to first checkout-free store using same tech as Amazon

Supermarket giant Sainsbury's has made shopping a whole lot easier.

The UK retailer has introduced its first checkout-free store which uses the same "Just Walk Out" technology like Amazon.

Called the SmartShop Pick & Go, the new shop format opened its doors in Holborn Circus in London.

To enter the store, customers must scan a QR code using their SmartShop app which is linked to a credit or debit card.

Then when browsing, the Just Walk Out technology tracks shoppers as they remove items from shelves.

It also recognises when a customer puts something back on the shelves so they're not accidentally charged.

SmartShop, which is where customers use a handset to scan as they shop, is now available in around 1,400 Sainsbury's stores.

In supermarkets with SmartShop handsets, 30% of sales are now generated through the app.

This is more than twice the level of last year and SmartShop Mobile Pay is available in nearly all convenience stores.

Clo Moriarty, Sainsbury's retail and digital director, said: "We are excited about launching SmartShop Pick & Go which offers contactless, checkout-free shopping to our customers and are looking forward to hearing their feedback."

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Dilip Kumar, Amazon vice president of physical retail and technology, added: "We are thrilled to collaborate with Sainsbury's to enable their Holborn Circus checkout-free convenience store powered by our Just Walk Out technology.

"We're excited to bring Just Walk Out technology to our first customer internationally with Sainsbury's.

"With no tills, no checkout lanes, and no self-service scanners, we can't wait to hear how busy Londoners enjoy the experience."

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