Kim Kardashian debuts new red hair: ‘Do you love it?’

Kim Kardashian is now a redhead.

The 39-year-old beauty mogul joined the many stars who’ve been experimenting with hair color during quarantine, showing off a brand-new bright red dye job on social media Monday.

“You guys, I dyed my hair red. Do you love it?” Kardashian asked her followers in a video on her Instagram Stories, her fiery mane pulled into a messy bun with face-framing tendrils on either side of her face.

In another video, she pulled her scarlet strands back into a sleek low ponytail, pursing her lips in a dangerously low-cut orange crop top.

It would seem Kardashian’s fans do in fact love her new look, at least according to their Twitter responses. “Oh wait this isn’t a filter OMG,” one wrote, while another gushed, “MY QUEEN WITH RED HAIR.”

The star’s go-to-hairstylist Chris Appleton confirmed on Instagram that the hot hue was the real deal, sharing clips of Kardashian’s new ‘do along with the caption, “it’s NOT a wig before you start with that s—t.”

Perhaps the reality star chose to go red in celebration of her new $200 million deal with cosmetics giant Coty, which will see her KKW Beauty brand expanding into skincare, nail care and, yes, hair products.

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