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How Norrie's girlfriend supported him from the SW19 stands

How Cameron Norrie’s heartbreak over losing Wimbledon semi-final could be healed by ‘calming’ girlfriend Louise Jacobi: British No.1 was cheered on by glamorous textiles designer who is considered his secret weapon

  • Cameron Norrie, 26, was supported throughout Wimbledon by his girlfriend 
  • Tennis star was taking part in a semi-final at a Grand Slam for the first time
  • Supporting him courtside has been his glamorous girlfriend Louise Jacobi
  • Textile designer has put on an animated display throughout the tournament  

Cameron Norrie may have faced heartbreak at Wimbledon today – but his glamorous girlfriend will be the first one by his side to comfort him this evening.

Supporting the British No.1 courtside throughout the tournament has been New Yorker Louise Jacobi, who cheered him on from the stands throughout the contest in SW19. 

Although Cameron made a superb start at today’s semi-final, Novak Djokovic hit back emphatically to win 2-6 6-3 6-2 6-4 and set up a final against Nick Kyrgios on Sunday. 

Louise is a glamorous textiles designer who has worked for Calvin Klein before joining New York-based Please Don’t Touch as a textiles consultant.

She has been by Johannesburg-born Cameron’s side for at least two years, and has been described as a ‘calm, positive impact’ by his British parents.

Cameron gave up his partying, hedonistic lifestyle to be more professional after suffering injuries in a moped crash around six years ago, reported The Times. 

Supporting the British No.1 courtside throughout the tournament has been New Yorker Louise Jacobi (pictured today), who cheered Cameron Norrie on from the stands throughout the contest in SW19

Cameron Norrie may have faced heartbreak at Wimbledon today – but his glamorous girlfriend was cheering him on throughout (pictured together)  

New Yorker Louise (left) is a glamorous textiles designer who has worked for Calvin Klein before joining New York-based Please Don’t Touch as a textiles consultant


Throughout the contest, Louise has sported a number of trendy looks as she cheered her boyfriend on from the stands (left and right, in a skimpy grey and white striped dress today) 

While the couple reportedly kept their relationship private initially, they have since gone public on Instagram.

The lithe 20-something now regularly shares pictures on her social media platform with the tennis ace, posting snaps from their romantic getaways – which have included New Zealand, Monaco and Italy.

She is a graduate of the prestigious Central St Martins in London, making it possible the couple met in the capital.

Louise was in the stands in October last year when Cameron became the first Brit to win the BNP Paribas Open in Indian Wells, California.


Louise has put on an animated display during the tournaments, cheering on Norrie’s high moments (left) and commiserating in his low points (right) 

She has been by Cameron’s side for at least two years, and while the couple reportedly kept their relationship private initially, they have since gone public on Instagram

The couple, who shared a kiss on court, had plenty to celebrate: as well as his new ranking and historic tournament win, Cameron took home an £880,000 cash prize.

It is not known how the couple met but they appear on each other’s Instagram accounts as far back as 2019.

According to the Please Don’t Touch website, Louise is its founder and creative director.

She ‘oversees the entire creative process and strategy’ including sourcing, development and sale of ‘luxury products for interior design brands and fashion houses’. 

No.1 fan! Cameron became British No 1 after winning the BNP Paribas Open in Indian Wells, California, in October, marking the first time a British player has ever won the tournament. Watching his nail-biting final was his girlfriend, Louise, who kissed him after the match

 The lithe 20-something now regularly shares pictures on her social media platform with the tennis ace, posting snaps from their romantic getaways – which have included New Zealand, Monaco and Italy

The glamourous textile designer Louise is always by Cameron’s side and celebrates his accomplishments on Instagram 

His family say Louise, who has been by side throughout the championships, has also had a positive impact on him. 

She admitted she was so new to tennis when she met Cameron that she barely knew the rules. His parents have warmed to the New Yorker and joined them in his player’s box.

His mother said: ‘She has a calm about her. I think she’s been good for him and they are able to talk about other things away from the court. Cameron is a bright boy and you have got to have other interests in life otherwise you would go mad.’

However, Cameron recently told The Times that there is sometimes tension in his Putney household, because he and Louise disagree over cooking. 

When they are not hard at work, the pair enjoy a life of weekends away, glitzy dates and fun by the countryside 

Born to British parents in Johannesburg, Cameron first started playing tennis aged four with a cut-down squash racket on an ‘imaginary court’ next to his home 

‘We get into arguments when we cook,’ Cameron said. ‘Because Louise always wants to follow recipes to the letter while I prefer to wing it and experiment a bit.’

Born to British parents in Johannesburg, he first started playing tennis aged four with a cut-down squash racket on an ‘imaginary court’ next to his home. 

His mother Helen, 59, a biochemist from Cardiff, said: ‘He wanted to play all the time.’ When he was still a child, the family left South Africa and moved to Auckland, where his mother and Glasgow-born father David – also a biochemist – still live.

They noticed their left-handed son had talent and he went into a coaching programme, reaching the top 10 junior ranking worldwide.

He eventually switched allegiance to his parents’ homeland and when he was 16 he came alone to the LTA’s national training centre in Roehampton, London.

After three years, he won a scholarship to go to Texas Christian College in Fort Worth, Texas, studying sociology alongside his tennis.

But in 2016, a night out at a bar ended with six stitches in his chin after he crashed a moped.

He was axed from the team to play in a second-tier ATP Challenger tournament and was also threatened with expulsion.

Jet-set: The couple, who have been together since at least 2019, have travelled the world together. Pictured, Cameron and Louise soak up the sun on a beach in an Instagram snap 

By his side: Louise watched Cameron as he claimed another victory in the US previously


Glamorous girlfriend: Watching from the stands this tournament has been his girlfriend Louise , pictured left and right, a textiles designer who studied at London’s prestigious Central St Martins

Big hug! Girlfriend Louise was on hand to celebrate with Cameron following his win in October 

This week he described the moment as a ‘turning point’, saying: ‘The coaches kicked me into gear and I was more professional after that. I grew up a lot.’

He went on to become the No 1 ranked US college player before turning professional in 2017.

He made his debut for Britain’s Davis Cup team the next year and in January 2019 he reached his first ATP final. Despite being established in the top 100 singles ranking, however, Cameron was still flying below the radar.

But the suspension of international tours during the pandemic offered him a unique opportunity to put in plenty of hard work.

During three months of seclusion, the rising star returned to the game with a new sense of purpose.

While he became the face of British tennis overnight, the new No1, who has been described as ‘a great example’ by his role model and former British No. 1 Sir Andy Murray, has had a decidedly international upbringing, spending time in South Africa, New Zealand and the US.

Former British No.1 Andy Murray pictured centre) called Cameron a great example after he surpassed his British ranking last October 

In spite of his transcontinental accent, which Cameron himself admits can be difficult to place, the player insists he feels British through and through.

‘I consider myself British,’ he previously said. ‘Both my parents are British. My mum is Welsh and my dad is Scottish, with a filthy Scottish accent.’

On the tennis circuit he has become friendly with fellow British tennis poster boy Sir Andy, who made time to train with Cameron when he made his senior debut at Wimbledon in 2017.

‘He’s such a great role model and at such a high level that it kind of rubs off on you,’ Cameron said at the time.

When Cameron became Britain’s No.1 last year, Sir Andy was the one doing the praising, saying after his win: ‘I’d be lying if I said that I called that to be honest. 

‘However, I have spent a decent amount of time around him and practised with him quite a lot and he works extremely hard.

‘I think he’s a great example for not just British players but all tennis players to look at and go, if you put the effort in day in, day out and properly dedicate yourself to the sport, have an attitude like he does, it can take you a long, long way.’

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