Lifestyle

Escentual launches fragrance discovery sets starting from less than £20

With warmer weather on the way, many of us will be heading to our wardrobes to swap our winter attire for summer suitable clothing.

You might also want to upgrade your perfume collection to floral fragrances or lighter notes and that's where popular beauty retailer Escentual comes in handy.

The brand have launched a fragrance discovery campaign for 2021 called #EscentualScents. The campaign is a blind fragrance beauty box comprising of eight 2ml vials relating to a specific fragrance family each month without promotion or celebrity influence.

The discovery boxes cost £19.95, customers are then given back the full amount in 'Pretty Penny' points which can be redeemed against any item on the Escentual website – how good is that?

Speaking about the campaign Chelsey Edmunds, Communications and Campaigns Manager at Escentual.com said: “We trialled the #EscentualScents campaign this year when bricks and mortar stores were closed due to lockdown and customers weren’t able to try out new fragrances.

"It was a huge success and the discovery boxes sold out fast, so we’ve decided to roll out a new monthly blind trial box to help educate people about fragrance families and raise awareness of old and new perfumes.

"In our first pilot scheme sold out and over 80% went on to buy full size perfumes so it was great value for money for the customers."

The interactive monthly discovery boxes will contain samples of eight premium scents in blind test vials labelled A to H. The innovative strategy will provide customers with the chance to sample new and classic fragrances every month to help introduce them to perfumes that weren’t aware of.

It first started in January to help consumers in lockdown, now stores are opening up again the boxes will still be available online as a monthly treat of exploration to yourself.

The next box ready for pre-order is May and the scent category is Woody. This will then be followed by a new category to discover every month, but we won't spoil the surprises for you – you'll have to go online and order yours over at Escentual.com.

Customers can order any of the fragrances they try from A to H and at the end of the month, all the mystery fragrances will be revealed on Instagram Live with Fragrance Expert, Thomas Dunckley (thecandyperfumeboy).

Source: Read Full Article