Fuel pumps will be fitted with new labels from this month so drivers are aware of the changes.
There will also be a targeted advertising campaign launched to cover radio and social media feeds.
It was announced back in April that drivers could face higher petrol prices later this year.
Changes to petrol designed to tackle climate change could add up to £6.11 to the cost of a full tank.
Transport Minister Rachel Maclean will pay a key role in ensuring people are aware of the new changes set for later this year.
She also said the campaign will raise awareness over what the new fuel is and how it could help reduce emissions.
Rachel added: "The rollout of E10 is the latest in a string of measures we're taking to cut road emissions, reduce pollution and keep us on track to meet our ambitious net zero by 2050 target.
"This campaign will not only make drivers aware of the changes we're making but will also show millions of motorists how E10 introduction plays a part in helping reduce carbon emissions and build back greener with every tank of petrol."
The new E10 fuel promises to be cleaner than petrol as it will be made up of 90% unleaded and 10% ethanol.
It is thought the new fuel could reduce CO2 emissions by around 750,000 tonnes per year.
Car tax changes to impact more Brits as rules set to launch in four other areas
The new campaign is being launched following a consultation with drivers and the fuel industry.
In its report, the Department for Transport (DfT) promised there will be an extensive communication campaign ahead of the launch.
Also a vehicle checker or car compatibility service was suggested by industry experts.
The RAC estimates around 600,000 vehicles on the road will not be compatible with the new fuel.
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All cars made after 2011 will be compatible for E10, as well as cars created since the late 1990s.
But some models from the early 2000s, along with classic cars, could be impacted by the changes.
Drivers are told to check compatibility on the GOV.UK website.
To use the tool, drivers must know the manufacturer so you can see which models aren't compatible.
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