AMC Theatres charging '1920 prices' of 15 cents per ticket on opening day
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AMC Theaters is setting its ticket prices to 15 cents on its first day of reopening following its shutdown due to the coronavirus pandemic.
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The low cost is roughly equivalent to what the company’s founders charged in 1920 when they began on a single movie screen in Kansas City, Mo.
“We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies," Adam Aron, CEO and president of AMC Theatres, said in a press release.