RISING ARTISTS often use social media to promote their upcoming music or projects.
The latest trend taking over TikTok uses the song Snatched by Big Boss Vette.
What is the 'snatched' trend on TikTok?
In March of 2022, the up-and-coming rapper Big Boss Vette first teased a snippet of her song, Snatched.
The St Louis native used social media to encourage followers to download and listen to the song upon its release.
Since, the song has grown immensely in popularity – over 183.8K videos on TikTok include the hit tune.
One widespread use of the sound clip for Snatched includes people giving themselves a total makeover while using a transition to go from bare-faced to done up.
At the beginning of the videos, users show themselves in comfortable clothes with little to no make-up.
They cover their face with their hands right before Big Boss Vette sings the word "snatched," then the video transitions to them in full make-up.
Other videos under the sound include hair transformations – including color and style changes – exercise clips, and dance routines.
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Who is Big Boss Vette?
A musician from Missouri, Big Boss Vette has over 228K followers on Instagram.
Her biography reads: "Saint Louis MADE 📍ALL YALL MY COUSINS" and includes a link to the Snatched official music video on YouTube.
The video shows Big Boss Vette in several outfits while dancing and posing on set at a photoshoot and around town with various motorcycles and vintage cars.
"Big Boss Vette asserts herself as a bright, blunt, and bold force for hip-hop with unapologetic bars, undeniable style, and a fiery flow of her own," reads the rapper's biography on Republic Records.
Before working with Republic, Big Boss Vette earned over 30million streams independently.
How can I download TikTok?
TikTok is available for download on both Apple and Android products.
The video-sharing app can also be accessed via computer, with users heading to tiktok.com to view various clips.
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Users also can upload their own videos from devices, including phones, tablets, and computers.
Launched in September of 2016, TikTok boasts over 1billion users worldwide.
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