Fashion

MEANSWHILE To Open Very First Tokyo Flagship

MEANSWHILE will soon be opening the doors to its first flagship store in Tokyo. Nestled in quaint Komazawa in Tokyo, the new space is filled with clean interiors that reflect the brand’s design ethos “closest tool to the body,” a philosophy the brand believes will help individuals “personalize their style” by offering clothes that “transform and adapt with wear.”

Utilitarian touches of concrete, mortar and metal dominate the main structures of the store, while warm notes of orange oak provide a bold contrast to the space’s look and feel. Designer Naohiro Fujisaki curated the store’s furniture, many of which have been modified and repurposed from their original form, mirroring the brand’s affinity for modulation and functionality. To celebrate the store’s opening, MEANSWHILE will be offering exclusive graphic T-shirts that reference alphanumeric MGRS (Military Grid Reference System). The front of the piece will come with a small “MEANSWHILE” logo, while the back will be printed with MGRS coordinates of the shop.

MEANSWHILE’s new flagship store will be opening on November 14, where the label’s exclusive T-shirt will be available for ¥6,000 JPY (approximately $57 USD).

For more from MEANSWHILE, check out the label’s eclectic SS21 runway show from Rakuten Fashion Week.

MEANSWHILE
4-20-3 Komazawa
Setagaya-ku, Tokyo
12 p.m. – 7 p.m.
+03 6413-8995

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「meanswhile直営店」 2020.11.14 Sat. 12:00 OPEN. . 平素は格別のご高配を賜り誠にありがたく深く感謝申し上げます。 この度 meanswhileの直営店を下記のとおり開店する運びとなりました。 . 【日時】 2020年11月14日(土) 12:00 OPEN. . 【場 所】 〒154-0012. 東京都世田谷区駒沢4-20-3. (駒沢大学駅から徒歩10分) TEL 03-6413-8995. . 【営業時間】 金、土、日曜日. 12:00 ~ 19:00. . これもひとえに皆様方のご支援によるところと心より感謝いたしております。 今後とも皆様のご要望にきめ細かくお応えできるよう全力で努力致しますので何卒格別のお引き立てを賜りますようお願い申し上げます。 . 皆様のご来店を心よりお待ち申し上げております。 . #meanswhile #直営店

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