Maggie Marilyn, the eco-conscious label that counts Meghan, Duchess of Sussex, and Kylie Jenner as fans, is always one step ahead of the curve. Before biz-leisure became the new norm, this time last year, designer Maggie Hewitt released Somewhere, a nine-piece collection of elevated basics—fitted blazers, cardigans, and crisp button-downs—that are as chic as they are environmentally responsible.
Now, Hewitt has expanded the line with Somewhere Sport, which includes linen shirts, sweats, jeans, and track shorts that also come in extended sizes, from UK 6 to 20. Hewitt is also transitioning Maggie Marilyn’s wholesale model to one that is direct to consumer. As a result, the brand will no longer offer markdowns.
Previously, 80 percent of Maggie Marilyn’s business came from its seasonal collections, with 20 percent coming from Somewhere. With the shift, however, Somewhere will now account for 95 percent of Maggie Marilyn’s inventory, with the other 5 percent coming from its limited-edition Forever capsules.
The goal is to reduce the carbon emissions produced by having to churn out collections to align with wholesale timelines, and to invest in traceable, organic materials and recycled fibers. Maggie Marilyn’s collections are largely made of organic cotton, ethically farmed wool, and recycled polyester produced locally in New Zealand. Hewitt partners with environmental certification company Toitū Envirocare to do annual CO2 emission audits.
“Our purpose is to use fashion to create a better world,” says Hewitt. “Our mission is to help transition the fashion industry to one that is transparent, circular, regenerative, and inclusive. Our vision is for a healthy planet, empowered people, and an economy that puts these things first.” We’re certainly on board for that platform.
Maggie Marilyn Somewhere Sport Collection
Source: Read Full Article