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Karren Brady gives career advice from adapting to cultural change to building your brand – The Sun

BOSSING It columnist Karren Brady is here to solve all your burning careers questions.

Today she guides a reader through changing her attitude to adapt to the new corporate culture. Karren, who stars in The Apprentice and is the vice-chairperson of West Ham FC, also gives her top tips on building a personal brand.

The company I work for has recently invested in emerging talent, such as apprentices and graduates, which is amazing.

But with that has come some cultural changes in the workplace that I’m struggling to navigate.

We’re being encouraged to “fail fast” and “innovate”, but sometimes that comes at a cost to the quality of our work.

I’ve found that if I challenge these things, I’m perceived as negative.

Do you have any advice?

Kate, via email

I always say, if you don’t like something, change it, and if you can’t change it then you have to change your attitude to it.

New ways of working are never easy and it is important that you can communicate your concerns to your bosses if you think the quality of work is suffering.

But think about the way you are communicating these concerns.

Are you just complaining – in which case, this could be perceived as negative – or are you offering solutions as to how to improve things?

Be aware of the situations in which you typically find yourself becoming negative and think about how to communicate your view more positively.

The young people taking on the new roles and ways of working would really benefit from your advice and support, so give it to them.

Show them how to fail less and succeed more, show them what needs innovating at work and point out which ways of working are important.

Also, to help you feel more generally positive, spend time thinking about the great aspects of your job.


Ask Karren

Got a careers question you want Karren to answer?

Email [email protected].

I’m a personal trainer and fitness coach and I’m pretty much always fully booked.

At some point I’d like to grow my business – but there are only so many hours in a day for me to do that!

Do you have any tips on how to build my brand when I am the business?

Sarah, via email

First, start with a great website and logo, and try to build up your social media presence.

Find something that really stands out and identifies you and what you stand for.

Ask yourself what you are really good at, why you are different, what you can offer your clients that others can’t and what goals you can help your clients achieve.

Be visual and vocal, and make sure all your marketing reflects your personality and style.

Is it possible to take small clips of training sessions while you are doing them to show the kind of service you offer to help build up your profile?

Joe Wicks started off by posting 15-second recipe videos on social media and quickly became one of the most followed fitness accounts on Instagram, then sold more than 900,000 copies of his first book, so it is possible to build something incredible by using all the tools available to you.

I know it’s not easy to do all that while working – especially as you need to fill every available hour with clients where you can – but only you can do this.

So start slowly, build strongly and soon more avenues of income will open up for you.


Bossing It

Bossing It is Fabulous’ series about ordinary women who have launched incredible businesses.

It aims to inspire other women and show that if these ladies can do it, so can you!

Read more at Thesun.co.uk/topic/bossing-it.

  • Compiled by: Claire Frost 
  • Karren cannot answer emails personally. Content is intended as general guidance only and does not constitute legal advice

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