Fashion

5 Ways to Check If a Fashion Brand Aligns With Your Values

The novel coronavirus pandemic and racial reckoning that has taken place in the last several months has made purchasing from socially mindful brands more important than ever. Supporting small and local businesses could directly help out a struggling business owner, and prioritizing Black-owned labels is a great way to raise awareness and amplify the Black community.

Even before the pandemic, I considered myself a conscious shopper. I shopped BIPOC-owned businesses and supported eco-conscious brands that do not harm animals when making products. But if I’m honest, I spent very little time learning about the products I was considering. I rarely looked at care labels or read up on the history of the brand’s work with marginalized communities or respect of labor workers. Researching ethical information can be time consuming and difficult to process, and it is common for consumers to remain willfully ignorant of it.

My ignorant behavior showed as I continued to use Amazon Prime and react to social media shopping trends. And lately, I’ve been struggling with the guilt that comes with this; supporting big-name brands over local ones and choosing items from companies that go against my ethics. So answer me this: is it bad to shop brands that go against your values? And how can we navigate this tricky situation surrounding our morals? To help with this dilemma, we spoke with experts to get some ideas and came up with an easy checklist system for improvement.

Source: Read Full Article