After failing to make it through to the live shows, the Wolverhampton lad reauditioned in 2010.
At the time, his future baby-mama Cheryl was on the judging panel.
Now, after finding global super-stardom as part of One Direction and topping the charts as a solo artist, Liam is taking on the world of fashion.
The 25-year-old is on the cusp of releasing his debut capsule collection with HUGO Boss.
Teaming up with iconic photographers Mert and Marcus for the campaign, Liam smoulders as he shows off the new range.
Modelling the clothes himself, the Strip That Down singer turns up the heat in a series of snaps.
Posing with his hands behind his head, Liam seductively parts his lips in one suggestive shot.
Another shows him crouching shirtless in a pair of the collection’s new joggers.
Going into meltdown over the pics, one fan commented on Instagram: “Oh my god, these are unreal. Love you Liam.”
Another added: “Liam looks so hot right now… i’m melting.”
“Liam just killed every fashion model’s career,” a third prasied.
Chatting about making the move from music to fashion, Bear Payne’s dad said: “I’ve got a long way to go before I could be considered a style icon.
“When we were in the band, everybody had their thing. I was the guy in the patterned shirt. Louis had the trousers with the Tom’s, and no-one could wear stripes because he did.
“I haven’t worn a stripe since I was 15. It’s funny now looking at how everyone’s style has changed.
“Growing up as famous as we were, you can’t get away with all the fashion mistakes you’ve made over the years.”
Recalling a particularly epic outfit fail, Liam added to the London Evening Standard: “There’s a shot of me wearing this furry thing with no T-shirt and sunglasses on – inside – and red jogging bottoms.
“I don’t know what was going on that day.”
- Liam Payne
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