Kanye West has been sued by a tech company MyChannel, Inc. for alleged breach of contract, according to TMZ.
According to the report, West and his apparel brand Yeezy promised to invest $10 million in MyChannel. However, they walked away from the partnership and also used its video commerce technology to drive sales of Sunday Service merchandise.
MyChannel’s attorneys, Ben Meislas and Michaell Popok, alleged that West hired the company to work for six months in an effort to help maximize revenues. The company estimates it put in 10,000 man-hours and invested $7 million of its own money into the Yeezy project.
MyChannel is a black-owned business specializing in video and e-commerce technology. The suit also alleges that MyChannel moved its team once to Calabasas and again to Chicago to align with Kanye’s wishes.
MyChannel is seeking $20 million in damages.
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