Celebrities

EastEnders' Adam Woodyatt kicks off at 'scam' using his weight loss

EastEnders’ Adam Woodyatt kicks off at social media ‘scam’ after site falsely use his weight loss to advertise its account

EastEnders’ legend Adam Woodyatt has hit out at social media ‘scams’ after they used his weight loss to advertise their account. 

The actor, 54, took to his Instagram on Monday to share a fake advertisement he’d seen and that it had ‘100% nothing’ to do with him. 

He also said he was aware of several accounts pretending to be him but clarified his account with 108K followers was the only one he used. 

Scam: EastEnders ‘ legend Adam Woodyatt hit out at social media ‘scams’ on Monday after they used his weight loss to advertise their account

He said: ‘A friend saw this advert on Facebook or whatever it is called this year and sent it to me. It is 100% NOTHING to do with me.

‘I’m also aware of several accounts pretending to be a personal or private account for me on Instagram, it doesn’t matter how many times we report or block them, another one pops up.

‘I’m on Twitter and Facebook but rarely use them, this is the account that I use regularly although I don’t reply often to comments (I probably should interact a bit more than I do) and I never check messages.’

He ended his post advising his followers to ‘please be careful on Social Media.’

Clarity: Adam also said he was aware of several accounts pretending to be him but clarified his account with 108K followers was the only one he used


Then and now: The actor, 54, took to his Instagram on Monday to share a fake advertisement he’d seen and that it had ‘100% nothing’ to do with him

Responses to Adam’s post were equally split – half appalled at the scam and the other half impressed by his weight loss.

One user commented: ‘Looking great nonetheless’.

Meanwhile, another penned: ‘Fake advert aside… huge difference before and after!’

Adam was a familiar face in Albert Square as he played the part of Ian Beale for 36 years before exiting the show in 2021. 

Reflection: EastEnders ‘ Adam Woodyatt has admitted it ‘can’t have been easy’ for his children when they were at school due to his fame as a soap star (pictured in April 2022) 

Yet he recently accepted that his on-screen role will have caused his issues for his two children – Jessie, now 29, and Sam, 25 – who he shares with ex-wife Beverley. 

Adam told The Daily Star: ‘You would have to ask them how going through school with Ian Beale as their father was. It can’t have been easy for them. 

‘I did actually apologise for them once when I picked up an award. They must have gotten some stick at school.’

Since leaving Walford, The EastEnders veteran has been working hard on new projects, such as starring in the West End musical My Fair Lady.

Pastures new: Adam, 54, was a familiar face in Albert Square as he played the part of Ian Beale for 36 years before exiting the show in 2021 (pictured on the show)

The actor who first appeared in the BBC soap back in 1986 also made reference to the recent flashback episode that dramatised Albert Square in a one-off 1979 episode. 

Adam stated: ‘I thought it was very clever. Hats off to the team.’ 

The special episode gave a bit of a backstory to the Mitchell family and featured Jaime Winstone as Peggy Mitchell – the character made famous by Dame Barbara Windsor.

Family: Adam  accepted that his on-screen role will have caused his issues for his two children – Jessie, now 29, and Sam, 25 – who he shares with ex-wife Beverley (pictured in 2020) 

On whether or not he would return to the show, Adam revealed in September: ‘The door has been left open, but there are lot’s of doors.’ 

In November 2021, Adam surprised his family – along with the nation – when he joined I’m A Celebrity… Get Me Out Of Here! as a latecomer alongside Coronation Street star Simon Gregson. 

Upon entering the show, Adam said: ‘I didn’t want to spoil the surprise and so I have been keeping very quiet about it.

Adam exited I’m a Celeb in sixth place. The actor was part of a double elimination alongside Olympic gold medal winning diver, Matty Lee. 

Full of surprises: In November 2021, Adam surprised his family – along with the nation – when he joined I’m A Celebrity… Get Me Out Of Here!

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